About

UI/UX and Brand Designer with 7+ years of experience, currently leading the design team at Design Elite. I help brands and businesses look sharp and sell better: brand identities and logos, pitch decks and presentations, websites and app interfaces, and e-commerce visuals. I work mainly in Figma and the Adobe suite, add motion when a story needs to move, and use AI tools to produce product imagery faster, for agency clients in France and Indonesia.

Key skills:

  • UI/UX Design
  • Brand Identity
  • Logo Design
  • Deck & Presentation Design
  • Motion Design
  • AI Image Generation
  • E-commerce Visuals

Experience

Design Team Manager

Design EliteFull-Time

Leading the design team while still designing hands-on, from incoming brief to final delivery.

  • Assign each brief to the right designers based on their strengths and workload.
  • Work with project managers on direction, scope and timelines, and review work before it reaches clients.
  • Make the call when the team gets stuck, unblocking problems and setting clear next steps.
  • Screen and curate applicants to grow the Design Elite team.

Dec 2024 – Present

Senior Graphic Designer

Design EliteFull-Time

Designed brand identities, pitch decks, landing pages and e-commerce visuals for international clients, and mentored newer designers on quality and consistency.

Nov 2023 – Dec 2024

Senior Graphic Designer

Stonks GroupFull-Timenow Design Elite

Multi-disciplinary design for a France-based agency, with a strong focus on e-commerce.

  • UI/UX design and layouts for websites and online stores.
  • Product visuals, photo manipulation, ads and social media creatives for e-commerce brands.
  • Motion design for product videos and social content.

Feb 2021 – Nov 2023

Team Lead Graphic Designer

VisualicaFreelance

Led the creative team of a Malang-based studio across design, photo and video projects.

  • Graphic design and branding for local businesses, plus motion graphics.
  • Wedding photography and videography, from shoot to final edit.
  • Company profile and video profile production for brands and institutions.

Aug 2017 – Dec 2024

UI/UX & Graphic Designer

Eudea StudioFreelance

Designed for NFT projects at the height of the NFT wave.

  • Landing pages and web UI for NFT collections and mint pages.
  • Supporting visuals and graphics for each project's launch.

Feb 2022 – Jan 2024

Education

Universitas Negeri Malang

Bachelor's degree, Design and Visual Communications

Concentration in creative entrepreneurship (Kewirausahaan Pengkaryaan). Final project: UI/UX design for Koriste.id, an e-commerce store, focused on improving the shopping experience to increase sales.

2018 – 2022

SMA Negeri 9 Malang

Malang

2015 – 2018

Skills

  • UI/UX design
  • Landing pages & websites
  • Design systems
  • Brand identity
  • Logo design
  • Pitch deck layout
  • Presentation design
  • Motion design
  • AI image generation
  • Photo manipulation
  • E-commerce product visuals
  • Social media creatives
  • Photography & videography
  • Creative direction
  • Design team leadership

Technologies & tools:

  • Figma
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe After Effects
  • Canva
  • Google Slides
  • ChatGPT
  • Claude
  • Magnific AI

Languages

  • English

    Professional working proficiency

  • Indonesian

    Native or bilingual proficiency

Recommendations

Rizky Pratama

Founder & CEO at Tenun Kita (fashion e-commerce)

Febrian rebuilt our product visuals and store layout from scratch. The pages finally look as good as the fabrics we sell, and our campaign images are now ready in days instead of weeks.

Nadia Anindita

Owner at Studio Rangka (creative agency, Jakarta)

We bring Febrian in for pitch decks and brand identities when the stakes are high. He understands the brief quickly, keeps the layout clean and always delivers on time.